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Shiseido Takes on Latisse

Fruit extract said to promote eyelash growth.

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By: TOM BRANNA

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Who needs a prescription when a bit of fruit extract will do? New research from Shiseido suggests that Zizyphus jujuba fruit extract is highly effective to help eyelashes grow longer through promoting their growth rate. According to Shiseido, eyelashes are on a more rapid cycle (4 months) but a slower growth rate (0.18mm/day) compared with scalp hairs. Additionally, the growing phase of eyelashes (approximately 40 days) occupies one-third of the hair cycle. Moreover, the length of eyelashe...

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